O2 Lab created a new identity and brand for the Innovations Group that embodied their four core disciplines. Developing content that honed their key messages, a corporate brochure was produced along with product brochures that could be used alone or in a custom pocket folder. Effective use of color, typography and images created an eye-catching design that delivered messages clearly and succinctly. O2 Lab also designed and developed the corporate web site, integrating the newly established brand into a vibrant, engaging format which invites visitors to explore the site to learn more. The brand and marketing materials allowed the client to successfully break into newly targeted market areas, building an awareness and interest that led to new customers and business expansion.