O2 Lab rolled out Think Big The Cable Show 2008—an exciting, show business based visual identity, with strong strategic underpinnings. The new branding capitalized on the show’s dominance, and its who’s who list of attendees, to reinforce The Cable Show as the place to make things happen in the industry. O2 Lab also refined The Cable Show logo to enhance its readability and integration in conference materials.

O2 Lab implemented Think Big throughout the full suite of The Cable Show branding and marketing materials, including a conference-dedicated web site with usability consultation, print and web advertising, email templates, stationery, exhibitor, sponsorship, and registration brochures, media kits, speaker covers, chairman’s invitations, program handouts and registration forms.

O2 Lab also coordinated all printing, supervised schedules for production, placement and fulfillment, and provided on-site consultation at the show. The Cable Show 2008 branding was an overwhelming success, drawing more than 400 exhibitors and 14,000 industry participants. NCTA made particular note of how much they appreciated the ease and support of a seamless, partnering relationship, consequently awarding O2 Lab The Cable Show ’09, currently in development.