To re-brand the cable industry’s largest North American conference, The Cable Show, a global showcase, educational and networking event. The conference draws a sophisticated and diverse group of attendees and exhibitors including everyone from top operators and other upper echelon cable execs, to the brightest minds involved in the nitty-gritty of cable technology.

To entice a visually and intellectually savvy audience accustomed to the cable industry’s high-level production values; NCTA, the show’s parent association wanted to bring fresh energy and a cohesive, strategic creative platform to their communications. NCTA sought to enliven their communications to keep the interest and attendance of their current audience high, to engage untapped domestic and international attendee and exhibitor markets, and to improve the overall show experience.