Branding Campaign
DMI needed a new branding platform to represent its expertise in enterprise transformation. O2 Lab created a concept based on metamorphosis and designed a new logo for DMI, which would become the cornerstone for DMI’s identity.
New branding and marketing tools from O2 Lab allowed DMI to express its strength and experience, giving its sales team the strong foundation it needed to work more effectively.
GOAL
Develop a new voice for DMI, and a way to express it in sales and marketing materials.
